Shop local this holiday season

Heralded for its august literary and historic past, Concord’s economy thrives, in part, on tourism dollars.

But in recent years, the town has made a concerted effort to promote its commercial centers, open spaces and family farms. With an active Chamber of Commerce and a new director of economic vitality, Concord is committed to supporting its business community, and all residents are encouraged to do the same.

It’s exciting to see so many new businesses open all over town, many within the last three years during COVID-19. They join established shops and restaurants in making Concord a haven for local shoppers who no longer have to drive to a mall for almost anything.

Even window shopping is a treat.

This holiday season, we hope the small businesses will be prosperous. Kicking things off is the tree lighting in Concord Center this weekend. It is a time to take to the streets and appreciate the vibrant downtown neighborhoods with a parade, a concert with the Beantown Swing Orchestra and lighting the festive tree that is decorated annually. The winning drawing for the Ukraine quilt will be announced too.

West Concord’s Holiday stroll on Dec. 10 features carolers, crafts, cocoas, special holiday fare from all of your favorite West Concord shops.

Hanukkah begins on sundown on Sunday, Dec. 18. Concord’s churches and temple will offer services and music to celebrate the season.

Shopping for holiday gifts is easy and convenient here, with a lot of choices for all ages.

There’s no better way to support the shops than by buying locally. You’ll see your friends and neighbors out and about too.

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